Brand Me UP

I want to run Egyptair! Continued .....The BIG BOSS called!

I want to run Egyptair!

How to be VOLVO- my favorite purpose-driven brand.

The art of creating brands: GoDaddy article about my website

Yes we tricked them, but did we just trick ourselves as well? When PR is completely irrelevant.

It's a fishy game and it stinks.

SAHRANE: If you can't beat them, copy them badly.

Somebody once said, "I can sell shit if it's packaged right."

A brand is a product that became 'characteristically' great.

How the consistency of a brand can outlive generations! PAUL 1889

WHEN TWO GREATS DON'T ADD UP! how Uber totally miss utilized the greatest marketing asset of all.